FirstSeat

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Guides and insights for food distributors on finding, winning, and growing restaurant accounts.

August 5, 2026 · 2 min read

The Hidden Cost of Manual Prospecting for Sales Teams

For sales managers and directors in food distribution: manual lead hunting quietly eats your reps’ selling time and caps growth. Here is what it costs and how to give those hours back.

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June 17, 2026 · 2 min read

How to Find New Restaurant Accounts: A Guide for Food Distributors

A practical guide for food-distributor sales teams: where new restaurant accounts come from, how to find them early, qualify by fit, reach the right contact, and follow up.

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June 17, 2026 · 2 min read

Selling to Restaurants Before They Open: The Early-Mover Advantage for Distributors

Why the window before a restaurant opens is the best time for food distributors to win the account, and how to find and approach pre-opening restaurants.

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